Victoire Auguste-Dormeuil Appointed Executive Director as the Alliance Française d’Atlanta Enters a New Chapter of Growth and Greater Civic and Cultural Impact.
Victoire Auguste-Dormeuil, Executive Director of the Alliance Française d’Atlanta.
**ATLANTA—August 31, 2026—**The Alliance Française d’Atlanta today announced the appointment of Victoire Auguste-Dormeuil as Executive Director, effective August 3, 2026. An experienced nonprofit leader with a background spanning finance, entrepreneurship, cultural programming, fundraising, and strategic partnerships, Auguste-Dormeuil will lead the organization as it expands its educational offerings, strengthens its community partnerships, and elevates French-speaking cultures and voices across metropolitan Atlanta.
Founded in 1912, the Alliance Française d’Atlanta is a member-supported cultural and educational nonprofit dedicated to teaching the French language and promoting knowledge of Francophone cultures. The organization offers language classes, cultural events, examinations, and community programs through its centers in Downtown Atlanta and Roswell.
The Alliance Française d’Atlanta is part of the Fédération des Alliances Françaises, the world’s largest cultural network, with more than 1,100 chapters in 138 countries. Through its distinctive partnership with the Goethe-Zentrum Atlanta, known as Kultur Ensemble, the Alliance also forms part of North America’s only Franco-German cultural center and one of only nine such centers worldwide.
“On behalf of the Board of Directors, we are delighted to welcome Victoire Auguste-Dormeuil as the new Executive Director of the Alliance Française d’Atlanta,” said Terri Vismale-Morris, President. “Her international perspective, entrepreneurial spirit, financial expertise, and proven ability to build membership, philanthropic support, and institutional partnerships make her exceptionally well suited to lead the Alliance into its next chapter. We are confident that her leadership will strengthen the organization and deepen its relevance and impact throughout Atlanta and beyond.”
A native Parisian, Auguste-Dormeuil brings more than 20 years of international experience in nonprofit leadership, finance, entrepreneurship, cultural programming, fundraising, and partnership development. She is a graduate of Sciences Po Paris and holds a master’s degree in economics from Université Paris 1 Panthéon-Sorbonne.
Auguste-Dormeuil began her career in London as a mergers and acquisitions banker with Smith Barney before entering the entertainment industry, where she worked with MTV and Fashion TV and later founded her own music production company in Paris. After relocating to Southern California, she returned to finance with UBS Wealth Management and Merrill Lynch. She subsequently managed the financial and administrative operations of a manufacturing company and established a consulting practice advising entrepreneurs and small and medium-sized companies seeking to launch or expand their businesses in the United States.
Most recently, Auguste-Dormeuil served as Director of Membership and Advancement at the Los Angeles World Affairs Council, where she led substantial growth in membership, revenue, philanthropic support, and institutional partnerships. Her work brought together leaders from business, government, diplomacy, academia, and the nonprofit sector through programs designed to foster international understanding and civic dialogue.
Under Auguste-Dormeuil’s leadership, the Alliance Française d’Atlanta will pursue a strategic agenda centered on strengthening its language school, expanding membership, developing new sources of contributed and earned revenue, and creating distinctive cultural programs that reflect the breadth and diversity of the French-speaking world.
Another priority will be building partnerships with corporations, universities, schools, foundations, cultural institutions, diplomatic representatives, and Atlanta’s international communities. These collaborations will help position the Alliance as an essential Francophone cultural, educational, and civic platform for the region. “I am deeply honored to join the Alliance Française d’Atlanta and to build on more than a century of service to this dynamic and internationally connected city,” said Auguste-Dormeuil. “The Alliance is much more than a language school. It is a place of connection, culture, dialogue, and discovery—a place where people can learn French, experience the richness and diversity of Francophone cultures, and develop meaningful relationships across communities.”
“As Atlanta continues to grow as an international center for business, education, culture, and diplomacy, the Alliance has an extraordinary opportunity to broaden its reach and deepen its impact,” Auguste-Dormeuil continued. “I look forward to working with our Board, staff, teachers, students, members, donors, volunteers, and community partners to strengthen the organization, welcome new audiences, and ensure that French language and Francophone cultures remain vibrant, accessible, and relevant for future generations.”
Auguste-Dormeuil succeeds Richard Keatley, PhD, who is retiring after leading the organization and advancing its educational and cultural mission.
“We extend our sincere gratitude to Richard Keatley for his dedicated service and contributions to the Alliance Française d’Atlanta,” said Terri Vismale-Morris, President. “His commitment to French language education and Francophone culture has provided an important foundation upon which the organization can continue to grow.”
Deeply committed to strengthening connections between France, the United States, and the wider Francophone world, Auguste-Dormeuil will serve as the Alliance Française d’Atlanta’s principal ambassador and spokesperson. Her leadership will focus on combining the Alliance’s respected educational tradition with new programs, partnerships, and opportunities for cultural exchange that respond to the evolving interests of Atlanta’s diverse communities.
About the Alliance Française d’Atlanta:
Founded in 1912, the Alliance Française d’Atlanta is a member-supported 501(c)(3) nonprofit organization dedicated to promoting the French language and Francophone cultures through educational, cultural, and cross-cultural programming.
The Alliance provides French-language instruction for adults, children, individuals, groups, businesses, and organizations. Its cultural programming includes film screenings, literary discussions, workshops, concerts, exhibitions, culinary experiences, and other events celebrating cultures from across the French-speaking world. The Alliance also serves as an official examination center for internationally recognized French-language certifications. With locations in Downtown Atlanta and Roswell, the Alliance Française d’Atlanta welcomes students, members, volunteers, and visitors of all backgrounds. Through Kultur Ensemble—its partnership with the Goethe-Zentrum Atlanta—it is part of North America’s only Franco-German cultural center.
The Alliance Française d’Atlanta belongs to the international Alliance Française network, established in Paris in 1883 and now comprising more than 1,100 chapters in 138 countries.
More information is available at www.afatl.com.